Name:
Ittehad Fashion TVC

Client:
Ittehad

Description:
In the ad, the model showcases the brand’s western outfits through dynamic camera movements and precise lighting techniques. The shoot employs a mix of wide-angle and close-up shots to highlight the textures and details of the garments, with smooth transitions between scenes to maintain visual interest. Lighting is meticulously arranged to create a warm, natural look, enhancing the authenticity of the western theme. Backdrops are carefully selected to complement the outfits, and the use of strategic spotlighting ensures the model stands out, while soft diffused lighting adds depth and dimension. The final effect is a polished, engaging portrayal of the brand’s collection, capturing both the style and spirit of western fashion.