App-ified: Your Pocket Powerhouse
Are you thinking of building a mobile app? Well, there’s a lot to consider before launching one that thrives! In this article, we’ll delve into:
From snakes to smartphones! A Mobile App Odyssey
The first mobile apps were more like helpful companions than the all-encompassing experiences we know today. Think simple calculators, monthly calendars, and even a game or two (remember the iconic “Snake” on the Nokia 6110?). These early pioneers, built on the Java framework, arrived with the very first smartphones in the 90s—the IBM Simon being the trailblazer in 1993.
Then came the Blackberry in 2002, ushering in a new era with the revolutionary concept of wireless email. This marked a major leap forward in mobile app development.
Fast forward to today, and giants like Apple and Android have completely transformed the game. Mobile apps have gone from basic utilities to powerful tools that seamlessly integrate with our lives. Mobile apps continue to evolve, impacting our daily lives. With projected revenues exceeding $935 billion by 2023, they’re here to stay!
A Dive into App Types
- Native Apps: Built for a specific operating system (Android or iOS), they offer top performance and a tailored user experience. However, developing for multiple platforms requires starting from scratch for each.
- Web Apps: Accessed through a web browser, they’re more affordable and require no downloads. However, they rely on the browser and might not offer a seamless experience across all devices or work fully offline.
- Hybrid Apps: Combining native features and web technologies, they provide a balance of functionality and affordability. They’re a good option for slower internet connections.
Insider Tips Nobody Told You About App Development:
Developing Your App
- Planning: Clearly define your app’s purpose and target audience. Gather user feedback to refine your idea.
Monetization Methods
- Common methods include advertising, in-app purchases, and affiliate marketing.
App Updates
- Updates address bugs, introduce new features, improve security, and respond to user feedback and competitor advancements.
Targeting Users
- Identify your ideal user through demographics, interests, and app usage patterns. Target them with relevant marketing strategies.
App Store Optimisation (ASO)
- Craft a compelling app title and description with relevant keywords. Design an attractive icon and include informative screenshots. Respond to user reviews to improve your app rating.
ASO and App Store Algorithms
- App categories and relevant keywords influence your ranking in the app store.
ASO Tools
- App Radar, Sensor Tower, and App Annie are some helpful tools to improve your app store presence.
Outsourcing Development
- Consider outsourcing if app development isn’t your core business function, requires additional infrastructure, or your internal team lacks the necessary skills.
Choosing a Development Partner
- Look for a company with experience in developing similar apps, a strong development process, and expertise in user experience and design.
We hope this post sparked your interest. You can take a look at our portfolio to develop an understanding!